What You Can Buy With Gold In WoW

guide June 4, 2025

World of Warcraft has a huge world to explore, full of exciting activities and catchy end-game content. Just like most other MMORPG titles, WoW has an in-game currency that players can use to purchase items from NPCs or trade with each other. There are plenty of ways to earn gold in World of Warcraft, but the real question is what is worth buying with it. Below, we will talk about the top WoW gold purchases.

WoW Gold Spending Guide: Best Picks

WoW offers a lot of different options when it comes to spending your gold. However, certain items are more valuable than others, and that’s why the player needs to make the best use of WoW gold. Items such as gear upgrades, consumables, and transmogs take priority when spending your gold in World of Warcraft. Let’s take a closer look at the premium WoW purchases you can make:

Game Time

The first and most important thing you can buy with gold is Game Time. There is a dedicated section from which you can buy a WoW Token in the Auction House. Then you can transfer this WoW token into Battle.net Balance or Game Time. This makes it a secure and easy way of exchanging your gold for Game Time. Moreover, Game Time prices can change from time to time, allowing players to get a subscription cheaper than buying it with cash.

Gear and Upgrades

You can upgrade your gear or buy items with gold to enhance your gaming experience during leveling or end-game. Using the Auction House, you can find some pieces of gear that will make your character more powerful and give you an edge in both PvE and PvP content.

Once you start getting gear naturally from Dungeons and Raids drops, you will need to upgrade that gear. If you are certain you won’t change a specific item anytime soon, you can buy sockets and gems to make it even more powerful. On top of that, you can also buy enchants for the gear to increase your stats even further. Purchasing BiS items and upgrading them via gems and enchants is the best use of WoW gold.

Consumables

Consumables are items that provide you with some type of benefit after being used. There are two main types of consumables – Flasks and Potions. If you are a player who is consistently doing Mythic+ and Raids, you will know about the importance of consumables. While Flasks give you a stat buff for a time, depending on the type of it, Potions give you instant health or mana.

Having active Flask with your most valuable stat at all times while doing end-game content will provide you with a noticeable increase in class performance. Moreover, Healing Potion can save you in rough situations when the healer cannot keep up with the incoming damage to the group.

Professions

Professions in World of Warcraft can be beneficial for every type of player. They can help you earn more gold, or simply let you craft items, items or consumables. However, maxing out a profession is not an easy job. Firstly, you will need to purchase good gear for the profession. After that, you will need to purchase or unlock more recipes. Then all that’s left is to farm materials and use them in the recipes to earn profession experience. If you don’t have the time or the motivation to farm the materials, you can always buy items with gold to save some time.

Once a profession is maxed, you will receive all the benefits from it. It might not seem very useful at first, but professions can be beneficial, especially in the end-game. For example, if your class does not have great mobility, you can upgrade your Boots with engineering that will give you a cooldown that increases your movement speed by a lot for a short time. Overall, professions can help you make money or progress in the game.

Crafting

If your class needs a gear piece with specific stats that does not drop or cannot be bought, the Crafting system is a great alternative. You can purchase all the materials from the Auction House and make a Crafting Request in the game. Crafting is deeply powerful in the end-game because it lets you perfect the stats on your gear and make your character even stronger. Some materials might be a bit expensive, but overall, it can be truly beneficial for every character.

Less Popular but Valuable Assets

Since we covered the best WoW gold purchases, it’s time to talk about some less popular alternatives. These options do not provide you with direct benefit in terms of character performance, but will make your experience playing World of Warcraft much better. Below you can find everything about these purchases:

Mounts and Pets

If you’re a collector of mounts and pets, the Auction House is the ultimate destination for expanding your collection. There, you can find plenty of rare mounts and pets that will otherwise require you to have a specific profession to craft or will take tons of time to farm. If you are interested in the Pet Battles system of the game, you can make great use of the Auction House and purchase the best or the rarest pets you want. Some NPC vendors also sell mounts and pets.

Below are the best mounts and pets you can get with gold in WoW:

Grand Expedition Yak (~120,000 gold)
Traveler’s Tundra Mammoth (~20,000 gold)
Mighty Caravan Brutosaur (Black Market)
Bloodfang Widow (2,000,000 gold)
Darkmoon Rabbit (Depends)

Cosmetics

Arguably, one of the most important aspects of WoW is the cosmetics, also known as Transmogs. You can change the appearance of any item with another item that is the same type. Having a character that has cool-looking cosmetics might not improve the stats, but it can make the game more enjoyable for some.

There are tons of different Transmogs that you can purchase from different vendors and the Auction House. Some Transmog items can be really expensive due to the high demand. Overall, spending gold on cosmetics in World of Warcraft is genuinely worth it because it will make the game experience more enjoyable.

Bank Slots

Last but not least, we got the Bank Slots and Warband Bank. By default, your bank will have a free tab, but if you want more space, you will need to spend some gold for it. These extra slots you have can be really helpful if you are collecting materials or if you want to save gear for your other characters. Honestly, having extra tabs in the Bank and Warband Bank can come in handy and can help manage your space in the inventory as well.

There are a lot of people who want to collect different cosmetics, pets, and mounts. These items do not make your character stronger, but the focus of World of Warcraft is not only the end-game anyway. By spending your gold on a mount or a Transmog item you want, you can make your time playing the game a lot more enjoyable. And, combining all of that, these are the main items that are worth buying with gold in World of Warcraft.

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There are tons of different items you can purchase with gold in World of Warcraft. Not all of them can be beneficial for the player, but the ones we covered are worth spending your gold on. To keep it short, purchasing gear and gear upgrades such as sockets, gems, and enchants will increase your character’s damage, survivability, and healing by a lot. Consumables such as flasks and potions can change the outcome of a Keystone or a Raid. Profession and Crafting can also provide a lot of benefits for your characters.